It reduced costs by using plastic instead of metal, for example, and reducing the parts in each watch from 150 to 50. Red oceans, blue oceans, and your blog there are two types of oceans in this world, according to authors w. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Presented by group 12b chiranjib saha daniel kunzler meghna verma sharvin bhatt vikas singh 2. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. First and foremost on their list is a tool used to break out of competition and make competition irrelevant called the strategy canvas. Value innovation strategy competes in an uncontested market space. Whats more, this growth was triggered almost entirely through word of mouth and buddy referrals. What are some successful examples of blue ocean strategy. Blue ocean strategy, expanded edition book depository. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
In case if you havent, it was published in 2005 and was the top worldwide best selling business and management book by w. Curves fitness industry case study blue ocean strategy. The book is great and is a mustread for business use or otherwise. For that there is nothing better than something called the blue ocean strategy. Blue ocean strategy is a bad book, but it is not your usual bad book. The blue ocean strategy reader goodreads share book. Achieved via the delivery of features that have a highest marginal benefit to customer needs. In this way, it swam into a blue ocean, offering a plastic watch at a price that allowed people to purchase two or three watches at one time. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. If you continue browsing the site, you agree to the use of cookies on this website. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. In this summary, well give a synopsis of the key concepts, tools and tips from the book. You cannot copy in full or in part any of our full text content and our original ed images without our prior consent.
The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. How to create uncontested market space and make the competition irrelevant, a book by professors w. Inside business 360,united states if you are still wondering whether to pick up a copy of blue ocean strategy, we hope this article will convince you. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Traditional copy machine manufacturers targeted office purchasing managers, who wanted machines that were large, durable, fast, and required minimal maintenance. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w.
One dominating issue with this book is how repetitive contents are. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. You may or may not agree with the central philosophy, but you will be inspired. It is used to plot how the current competitors compete in a market space, what factors they compete on and how your company and the competition scores on each key factor. The seminal book blue ocean strategy has sold over 3. Chan kim and renee mauborgne, professors at insead. Blue ocean strategy formulation the strategy canvas. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure.
This tool is the central diagnostic and action framework for building a compelling blue ocean strategy. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit. Blue ocean strategy is a book published in 2005 and written by w. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean strategy argues that tomorrows leading companies will succeed not by battling competitors, but by creating blue oceans of uncontested market space, where competition is rendered irrelevant of companies that made competition irrelevant in their industries to elicit the strategic logic behind blue ocean strategy. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand.
The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. Chan kim and renee mauborgnes blue ocean strategy by andreas mebert, 9781912128426, available at book depository with free delivery worldwide. It is being published in a recordbreaking 44 languages and is a w. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. All in all, blue ocean strategy is a book worth reading. Traditional copy machine manufacturers targeted office purchasing managers, who wanted machines that were large, durable. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Creating blue ocean drivers for blue ocean what is blue ocean untapped market space demand creation opportunity for high profitability, higher growth competition is irrelevant accelerated technological advances.
Blue ocean shift is packed with realworld examples of organizations facing the same constraints we all face be they politics, bureaucracy, or limited resources that applied the very tools and process outlined in the book to shift from competi. Canons strategic move, which created the personal desktop copier industry, is a classic example of blue ocean strategy. Blue ocean strategy is the most successful book on business masterplanning. This book brings the best of those articles together all in one place. Blue ocean strategy can be found on amazon blue ocean strategy. Chan kim, the mastermind behind the blockbuster book, blue ocean strategy. With a blue ocean strategic move that reconstructed boundaries between traditional health clubs and home exercise programs, curves, the texasbased womens fitness company, grew like wildfire after it started franchising in 1995. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. The book presents analytical frameworks and tools to foster an organizations ability to systematically create and capture blue oceansunexplored new market. The word blue ocean has been used like 5 times a page for no good reason. How to create uncontested market space and make competition irrelevant. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive. Furthermore the blue ocean strategy was awarded with. One of the things that impressed me about blue ocean strategy is how practical the book is it equips you with the tools and frameworks you need to analyze and understand the current situation in your industry, but more importantly, it clearly outlines how to use these tools and frameworks to create new market space and make your competition.
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